Is Local Food More Expensive? Research suggests, Not

In Summer of 2009, the Leopold Center for Sustainable Agriculture’s Marketing and Food Systems Initiative conducted consumer market research to discover what Iowa consumers pay for locally grown products and whether these prices were competitive with non-local market prices. I recomend you go to the Leopold Center site to read the full report, but findings of the research indicate, that the mean price per pound for the local farmers’ market vegetable basket was lower that that of the non-local supermarket vegetable basket.